The primary goal was to address the skilled labor shortage impacting Kansas’ construction sector. With growing industry demand and dwindling participation, attracting and retaining skilled workers has become essential. Industry trends showed younger generations overlooked construction careers due to misconceptions about stability, compensation, and career growth. Build Up Kansas needed a compelling, authentic message that resonated deeply with young audiences.
Produced engaging video testimonials featuring real students and young professionals who found purpose, financial stability, and career growth in construction. These stories showcased personal and professional transformations, emphasizing hands-on skills, pride in workmanship, and meaningful community impact.
Designed and launched a user-centric website featuring interactive tools, detailed career path descriptions, and dedicated resources for educators and instructors. The website highlighted clear pathways—from high school and community college programs to specialized industry training—to simplify entry into construction careers.
Developed targeted materials and tools specifically for educators and parents, emphasizing NCCER certification opportunities and practical guidance. These resources equipped educators to effectively present construction as a viable, high-demand career choice to students and families.
Executed a strategic digital campaign utilizing social media platforms, SEO-focused content, and targeted email campaigns to reach students, parents, educators, and industry stakeholders. The consistent, engaging messaging amplified the visibility and credibility of the Build Up Kansas initiative.
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