Eby Construction needed a fresh, engaging approach to recruitment that would resonate with multiple audiences: seasoned professionals, students seeking internships, and individuals considering a career shift. The goal was to develop a cohesive and modern campaign that could be deployed across print, digital, and in-person settings—bringing Eby’s values and opportunities to life in a bold, approachable way.
We developed an integrated recruitment system that included video production, print design, and a custom landing page—all aligned to a central theme of growth, opportunity, and people-first culture.
A series of recruitment cards was designed to be handed out at job fairs, career expos, and site visits. Each card focused on a unique pillar of the campaign—Culture, Internships, and Career Paths—and included QR codes for easy digital engagement.
We created a streamlined, mobile-friendly landing page to serve as the campaign hub, guiding users to relevant content and helping them take the next step toward applying.
Consistent branding across all deliverables reinforced Eby’s credibility and modernized their image for today’s workforce.
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