Parade of Homes Videos and Commercials

Wichita Area Builders Association (WABA)

Parade of Homes Videos and Commercials

Wichita Area Builders Association (WABA)

High-quality, engaging video content and commercials strategically designed to promote the Wichita Parade of Homes, attract visitors, and boost participation.

The Wichita Area Builders Association (WABA) represents builders, remodelers, and developers across the Wichita area, hosting the annual Parade of Homes—a premier event showcasing exceptional craftsmanship and the latest trends in home design and construction.

WABA partnered with WTS to create engaging and persuasive video content aimed at attracting a broader audience and increasing attendance at the Parade of Homes events. The videos and commercials needed to effectively highlight the value and excitement of the Parade, showcase participating homes, and engage prospective homebuyers and the general public.

Strategic Storytelling

Developed captivating narratives and visually compelling content that clearly communicated the benefits of attending the Parade of Homes, enhancing viewer engagement.

Diverse Video Formats

Produced multiple formats including short commercials for broadcast and social media, and longer, in-depth promotional videos for website and digital channels, ensuring optimal reach and impact.

Highlighting Exceptional Craftsmanship

Videos featured select homes from participating builders, showcasing unique architectural features, innovative designs, and high-quality workmanship.

Professional Production Quality

Employed cinematic filming techniques, professional voice-overs, and strategic editing to create visually appealing and polished commercials that captured audience interest.

Integrated Marketing Approach

Ensured alignment of video content with the broader Parade of Homes marketing campaign, reinforcing consistent messaging across print, digital, and broadcast media.

Parade of Homes Videos and Commercials

Wichita Area Builders Association (WABA)

Parade of Homes Videos and Commercials

Wichita Area Builders Association (WABA)

High-quality, engaging video content and commercials strategically designed to promote the Wichita Parade of Homes, attract visitors, and boost participation.

Technology

Security

Creative

Management

(316) 350-7620

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