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Parade of Homes Magazine – Spring & Fall Editions

Wichita Area Builders Association (WABA)

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Parade of Homes Magazine – Spring & Fall Editions

Wichita Area Builders Association (WABA)

Full creative development for two Parade of Homes magazine editions, including editorial content, ad placement, and architectural renderings based on builder-supplied line drawings.

The Wichita Area Builders Association (WABA) represents homebuilders, remodelers, and developers across the region. As part of their mission to support and promote the residential construction industry, WABA organizes the Spring and Fall Parade of Homes—signature events that invite the public to tour newly built homes across south-central Kansas.

WABA needed complete creative direction for the 2024 Fall and 2025 Spring Parade of Homes Magazines. This included creating compelling editorial content, writing promotional articles, and producing photo-realistic renderings from builder-supplied line art. The goal was to elevate the magazine’s visual appeal, clarify information for homebuyers, and increase engagement among realtors and attendees.

Architectural Rendering Production
We transformed flat, builder-supplied elevation line drawings into polished, full-color renderings—helping prospective buyers visualize each home’s design and curb appeal.
Featured Articles with Marketing Intent
Custom-written articles explored the value of the Parade, benefits of new construction, and the appeal of living in Wichita and its surrounding areas. Each piece was crafted to be inviting and easy to digest for magazine readers.
Consistency Across Editions
Design styles, formatting, and messaging were carried between the Spring and Fall editions to ensure brand consistency while allowing for seasonal updates and new homes.
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2131 N. Hoover Rd, Wichita, KS 67212
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