WABA needed a cohesive campaign that would modernize the look of the Parade of Homes, clearly distinguish Spring and Fall branding, and connect with both longtime attendees and new audiences. In addition to visual clarity, there was also a growing need for improved digital presence, more accessible listings, and creative ways to involve the public. The campaign needed to unify all event touchpoints while adapting to shifts in homebuyer expectations and engagement trends.
We redesigned the Parade of Homes logos and supporting visuals to better align with WABA’s identity and clearly differentiate Spring (aqua) and Fall (orange) branding across all touchpoints.
Our team wrote and produced radio spots, filmed and edited a TV commercial, and designed digital banner ads and billboards to promote the event across both traditional and digital media.
Directional yard signs, large-format event banners, and full magazine layouts were created and managed, ensuring consistency across all physical materials and brand environments.
We improved the structure and formatting of online home listings and added new event features—giving users a more intuitive experience while accessing important event info.
To drive community interaction, we created a new voting system for attendees to vote on their favorite homes. Custom safeguards were developed to ensure fair voting and one vote per person, per home.
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