Facing a growing skilled labor shortage, the construction industry urgently needs fresh talent and renewed enthusiasm. Build Up Kansas aimed to bridge the gap by inspiring students and young professionals to consider rewarding careers in construction.
A multi-platform recruitment campaign built to attract top talent, spotlight company culture, and drive long-term career engagement at Eby Construction.
A fully integrated campaign built to refresh the identity of the Parade of Homes, boost seasonal recognition, and create stronger community engagement across web, print, and broadcast.
